Now that you are familiar with some of the most basic fundamentals of SEO, let's dig deeper into the finer details of backlinking. Although the most natural way to drive traffic is by using keywords, it takes time to index and there is no telling what the site's ranking will be with the existence of more established competitors vying for the top spot. Backlinking on the other hand was used primarily to bump up search rank by inducing activity in and around posts containing the url. But with the advent of Google Panda in 2012, backlinking nowadays has to be executed tactfully to positively impact search rank. Although it is totally feasible to create a search rank program, it can be time consuming and the result of which is difficult to predict. It is for this reason that most SEO Specialists have turned to alternative methods of driving traffic and Social Media Marketing is one of the more popular ones due to its ease and effectiveness.
Is there a difference between Social Media Marketing and Backlinking?
The short answer is no, there is no difference. Backlinks can be placed on blog sites, others prefer forums, Social Media Marketing is only one of 5 ways to link build I am personally familiar with.
Is Social Media the really the best place to build links?
Unfortunately there is no definite answer to this because it is largely dependent on personal preference. There are probably those that spend a lot of time reading online classifieds so it's only natural that if such individual opts to link build he or she will favor placing backlinks on online classified ads. Even before I discovered the world of SEO, social media has been part of my daily routine, first through Friendster and soon after, through Facebook. Therefore, aside from obvious advantages, link building on Facebook is second nature due to familiarity with most of its features, making it my personal favorite.
So what are the advantages of using FB to link build?
As the title of this blog suggests one advantage of FB link building is immediate results. You can even do a small experiment on this by quickly creating a blog and installing a visitor counter. Place the link on your Facebook status and I guarantee that there will be traffic and the counter will move. Theoretically if the numbers are moving up your percentages should follow, how high or low will your percentages are depend entirely on where and how the ads are applied.
Another advantage would be the ease in creating posts. Unlike other backlinking methods, posting on Facebook does not require much creativity. Instead of spending minutes thinking of something unique to write, simply post different photos and add your link on the description field of each. Time is money and the faster you are able to establish your backlinks, the sooner you will get results. Chances are, you already have an FB account and know that this process can be executed real fast (possibly as fast as 50 photo uploads per hour) especially if you have a photo archive handy.